Nothing is worse than false advertising. Back in 1914, the Listerine Company got into some trouble for making false claims about their mouthwash. They touted it as “a cure-all for all common cold ailments” and said it could even be used as an anti-shave tonic. But the claims were debunked, and the company’s image suffered.
The best advertising delivers in spirit what it portrays in the letter. By that, I mean the heart of the advertised product matches what is portrayed on the surface. A good example of this would be a wedding band.
This year, my wife and I upgraded our wedding rings. During the brief time when we were not wearing them, we were still married. The rings do not make us a married couple, but are merely visible symbols of the love we have for each other. They are a reminder—an advertisement—to us and others of the vows we have made. If we made these vows in earnest, then they should affect our actions toward each other.
When a person trusts in Jesus Christ as Savior, he is marked as a child of God. He begins a new relationship that will influence the rest of his life. From that point forward, he becomes an advertisement for Christ. He doesn’t have to carry a family Bible under his arm, have a gripping personal testimony, or put a Christian bumper sticker on his car—in fact, he should be recognizable as a Christian even though he possesses none of these things. Others should see the distinction by the believer’s quiet confidence in God and upright lifestyle.
Whether you are aware of it or not, you are a living advertisement for Jesus Christ. The words you speak, the way you conduct yourself—everything you do reveals what you believe about Him. Are you making your love for Jesus visible to others? See to it that your life and lips unite in agreement as the world watches your advertisement today.
The young Christian must realize that the test of his religious life is what he is and what he does when he is not on his knees in prayer, not reading his Bible, not listening to great preachers, and not participating in religious meetings. — Dr. John Meigs
Devotional by Pastor Jim Scudder, Jr.